More than a dozen textile companies were selected as pilot companies for national brand cultivation

On March 28, the Ministry of Industry and Information Technology released the "Circular on Launching the Pilot Work of Brand Cultivation for Industrial Enterprises." 141 industrial enterprises were identified as pilot companies for brand cultivation, including Binzhou Yaguang Home Textiles Co., Ltd. and Bosideng Co., Ltd. , Changzhou Xurong Knitting Printing and Dyeing Co., Ltd., Vosges Group, Goodbaby Children Products Co., Ltd., Lake North America Elya Group Co., Ltd., Hubei Yilian Sunshine Silk Textile Co., Ltd., Qingdao Jifa Group, Shandong Yiyin Textile Group, Shanghai Three * (Group) Co., Ltd., Xinyuan Silk Group, more than 10 textile companies.

Pilot enterprises must implement the "Pilotwork Plan" in accordance with the relevant requirements; improve the brand cultivation strategy before the end of May, clarify the brand cultivation objectives and functions, sort out the brand cultivation process, and establish and improve the brand cultivation management system; pass the brand cultivation management system document before the end of June. The company cultivated special mailboxes for the brand; in July, it organized pilot companies to conduct on-site exchanges and deployed evaluation work for brand cultivation; completed the self-evaluation report before the end of August; and passed the electronic self-assessment report on brand cultivation ability and related information to the electronic version before September 15. E-mail, and mail a set of paper documents to the brand-cultivation pilot management office; Technology Department commissioned the industrial enterprise brand cultivation expert group and technical support unit to guide the pilot enterprises, and commissioned the expert group and industry associations to conduct 10 to 15 pilot companies Follow-up research, research and establishment of brand cultivation evaluation criteria and systems; from September to October, the trial companies carried out evaluations of brand cultivation capabilities, summed up typical experiences and excellent cases, and held a summary exchange meeting in December.

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